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Solo founders

Articles in Founders & Professional Services written specifically for solo founders.

Founder Market Fit Is a Real, Underrated Filter Before Product-Market Fit Even Matters

Product-market fit gets most of the attention in startup advice, but a founder chasing a market they have no real connection to is fighting an uphill battle that product-market fit frameworks don't address at all.

Survivorship Bias in Startup Advice: Every Case Study You've Read Skipped the Companies That Failed Doing the Same Thing

The startup advice ecosystem runs almost entirely on stories about companies that survived — which means any strategy those companies share credit for looks more reliably successful than it actually was.

The Solo Founder's Guide to Knowing When a "No" Is Actually a "Not Yet"

Every founder has heard "know when to quit" and "never give up" as equally confident advice. The actual answer depends on one specific, checkable thing neither slogan mentions.