Topic
SaaS product teams
Articles in Marketing, Product & UX written specifically for saas product teams.
The IKEA Effect: Why Customers Value What They Helped Build More Than What Arrives Fully Finished
A user who spends genuine effort setting up and customizing a product tends to value the result more highly than an equally capable user handed the identical finished configuration — labor itself adds perceived value.
The Sunk-Cost Trap in Roadmap Prioritization: Why Engineering Cost Already Spent Should Never Factor Into a Kill Decision
Product teams routinely let how much has already been spent on a feature influence whether to keep building it, even though that spending is gone regardless of the decision made today.