Market Research

TAM/SAM/SOM Calculator

Break a total addressable market down into what's realistically serviceable and obtainable.

Total Addressable Market ($)Total market demand for the category, if you had 100% share.SAM (% of TAM)Share of TAM your product/business model can actually serve (geography, segment, price point).SOM (% of SAM)Share of SAM you can realistically capture given competition and go-to-market capacity.

TAM

$1.00B

SAM

$200.00M

SOM

$20.00M

This tool does the arithmetic once you have real TAM, SAM%, and SOM% figures — it doesn't estimate market size for you. Those numbers need to come from actual market research, not a guess.