Topic
Marketing & Pricing Research
Showing articles written for growth marketers.
Attribution Models Are Mostly Fiction. Here's What to Trust Instead
Attribution models allocate credit across touchpoints with false precision, because the underlying causal question — which touch actually caused the conversion — often has no single correct answer.
Vanity Metrics Look Great in a Board Deck and Tell You Almost Nothing About What to Do Next
Total signups, total downloads, total pageviews — all reliably trend upward for almost any product with any ongoing marketing spend, which is exactly why they tell you so little about whether things are actually going well.