What is MarketKloud?
Assessments, quizzes and surveys that adapt to each person, score their answers and hand them a personal result.
MarketKloud is an assessment builder for anything you'd ask people: a contact form, a survey, a quiz, a client intake or a scored assessment. People answer one question at a time, on any device. Each respondent only sees the questions that fit them, and can finish on a result written for them.
What makes it different
- Logic that thinks. Send people down different paths, add up points across several score areas, compare one score with another, and pick the highest. No hidden-field workarounds.
- Results people want to read. Endings can show different paragraphs, charts and calls to action for each person. They can also download it all as a branded PDF.
- Answers that go somewhere. Emails, Google Sheets, HubSpot, GoHighLevel, ActiveCampaign, Calendly, Zapier, Make and webhooks are built in. You connect each one once, then switch it on for any assessment.
- Proof that it works. Check in the Logic tab plays your assessment with many combinations of answers. It warns you about endings nobody can reach before a real respondent finds them.
What you can build
| You want… | Build… | Start here |
|---|---|---|
| Leads that sort themselves | A qualification assessment that tags hot leads and sends them to your CRM | Lead qualification funnel |
| A client assessment | Scored areas, a results chart and a PDF report | Scored assessment with PDF |
| A personality or product quiz | Points per outcome, highest one wins | Outcome quiz |
| Bookings from qualified people | An intake form that ends on your Calendly | Intake + booking |
| Honest feedback | NPS and rating questions with a summary report | NPS survey |
How it fits together
Everything about one assessment lives in its builder, in six tabs: Content (questions and screens), Logic (paths, points and tags), Settings, Integrations, Share and Results. Your dashboard holds all your assessments, workspace analytics and the apps you've connected.