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Build a scored client assessment with a PDF report

Several score areas, a results chart, personalised feedback and a downloadable report: the complete recipe.

2 min read

What you'll build: a 15-25 question assessment that scores people in 3-5 areas (say Strategy, Team, Systems), then shows a chart, a paragraph of feedback per area, and a PDF they can download. One ending does all of it.

1. Plan on paper first (10 minutes)

  • Pick 3-5 areas. Fewer, sharper areas beat many vague ones.
  • Write 4-6 statements per area that people rate, e.g. We review our numbers every week.
  • Choose one answer scale for all of them, e.g. Never · Sometimes · Often · Always = 0 to 3.
  • Decide your bands per area: 0-5 Emerging, 6-11 Developing, 12+ Leading.

2. Build the questions

  1. Add a welcome screen that promises the result
    Get your personal Growth Readiness score and report in 6 minutes. Switch on the time to complete. See Welcome screen.
  2. Add one Multiple Choice per statement
    Use the same four options each time. Group each area with a Statement intro (Part 2: Your team).
  3. Give questions codes
    S1–S5 for Strategy, T1–T5 for Team… It makes everything later easier. See Question codes.
  4. Ask for contact details at the end
    Before the ending: name and email, so you can send the report and follow up.

3. Score it

  1. Points on the first question
    Logic → click S1 → + Add points → name the column Strategy → 0, 1, 2, 3. See Points.
  2. Copy to the rest of the area
    Apply to other questions… → tick S2–S5.
  3. Repeat per area
    New dimension Team for T1–T5, and so on. You get a Total score automatically. See Score areas.

4. Personalise the result

  1. One write-up per area
    Hidden fields & variables → add a Write-up based on Strategy with Number ranges: 0, 6, 12, each with its own advice. See Write-ups.
  2. Build the ending
    Title: Your results, @First Name. Add a Results Chart of all areas with score bands. Then each area's heading and its write-up chip. See Results chart.
  3. Highlight the weakest area
    Optional: Pick by rank → Which one is lowest → store in focus_area, then a highlighted personalised section: Your #1 priority: `{{focus_area}}`.
  4. Turn on the PDF
    Ending → Download PDF → title Your Growth Readiness Report. See PDF reports.

5. Follow up automatically

  • Email the respondent their write-ups and a link to book a call.
  • Tag low scorers as Needs help and send them to your CRM.
  • Show Calendly on the ending for people who'd benefit most.

6. Prove it works

Logic → Check → Check every path, then add one saved test per band (all Always → Leading). Preview it once on your phone. Publish.

Learn it from a real example

Complete step-by-step builds: assessments, quizzes, lead funnels and more.

See the playbooks

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