Topic
Market research agencies
Articles in Market Research & Surveys written specifically for market research agencies.
How to Price a Research Project When the Client Doesn't Know What They're Buying
Most research proposals get priced against a brief that's actually three different possible projects wearing one description. Here's how to price the one you're actually going to deliver.
Sample Size Doesn't Fix a Biased Sample — Why 2,000 From the Wrong People Beats 200 From the Right Ones
A research agency proud of a 2,000-respondent sample can still be delivering a worse answer than a smaller, more carefully recruited study, because sample size and sample bias are entirely separate problems.