MarketKloud vs Pointerpro
Pointerpro is an assessment platform known for its advanced PDF report builder and for larger, organisation-wide assessments. MarketKloud is an assessment builder for coaches, consultants and trainers. Here's how they differ, including where Pointerpro is the better pick.
The short answer
Pick Pointerpro if the PDF is the product: a long, designed report with many chart widgets, or organisation-wide assessments with enterprise requirements. Pick MarketKloud if you're a coach, consultant or small firm who wants a scored assessment with a personal report and leads in your CRM, published prices you can start on today, and a free plan to try it.
Side by side
| MarketKloud | Pointerpro | |
|---|---|---|
| Built for | Coaches, consultants, trainers and small firms; lead generation and client diagnostics | Consultancies and organisations running assessments at scale |
| PDF reports | Branded PDF per person: ending, write-ups, answers and results chart in your order, or a fully custom document | A drag-and-drop report designer with many widgets: their strongest feature. Ask which plan includes it |
| Scoring | Several score areas plus a total, archetypes, bands, variables and formulas | Advanced scoring and formulas |
| Logic | Branching on answers or scores, Logic Map, saved tests | Branching and conditional logic |
| Question types | Choice, rating, NPS, opinion scale, ranking, matrix, file upload, signature, video, Calendly booking | Broad question set; check for the ones you need |
| CRM | Native HubSpot, GoHighLevel and ActiveCampaign, plus Google Sheets, Zapier, Make and webhooks | Integrations and API; check for your CRM |
| Pricing | Published: Starter $45, Pro $89, Business $175 a month; free plan | See their pricing page; higher tiers are quoted |
| Getting started | Free plan, 14-day trial of paid plans, and we build your first assessment free | See their onboarding options |
About Pointerpro: products change, so check their current features and prices on their own site. Something here out of date? Tell us at hello@marketkloud.com and we'll fix it.
Which one should you choose?
Choose Pointerpro if…
- The PDF report is what you sell, and it needs a fully designed multi-page layout with many chart types.
- You run assessments across a large organisation with enterprise procurement.
Choose MarketKloud if…
- You're a coach, consultant or small firm and want to start this week, at a published price.
- Your report is a personal result: archetype, scores, chart, write-ups and next steps, branded as yours.
- Every respondent is a lead you follow up in HubSpot, GoHighLevel or ActiveCampaign.
- You want to try it free first, and have us build your first assessment from your framework.
See every question type and scoring feature on Question types & scoring, or prices on Pricing.
Questions
Is MarketKloud a Pointerpro alternative?
For coaches, consultants and small firms, yes: scored assessments with several score areas, branching, personalised endings and a branded PDF report, with published prices and a free plan. If you need a fully designed multi-page report with many widgets, Pointerpro's report builder goes further.
Does MarketKloud make PDF reports?
Yes. Each respondent can download a branded PDF with their ending, personalised write-ups, answers and results chart, in the order you choose. On Starter and up your branding replaces MarketKloud's.
Does MarketKloud do 360 feedback or proctored hiring tests?
No. MarketKloud is for one person answering about themselves or their business. Multi-rater 360s and proctored skills tests need specialist tools.
Try it with your own framework
Free forever plan, no card. Or send us your framework (a doc, slides, even a whiteboard photo) and we'll build your first assessment for you, free.