Question types & scoring
Everything you can ask, how answers turn into scores, and what each person gets back. Every question type is on every plan unless it says Starter and up.
Choice and scale
Multiple choice, checkboxes, dropdown
Every option can carry points for one or more score areas.
Picture choice and yes/no
Image options or a single yes/no, scored like any choice.
Rating, NPS and opinion scale
Stars, 0–10 NPS or your own labelled scale; the number feeds scores and logic.
Ranking
People put options in order of priority.
Matrix
Several statements rated on one grid, each row scored separately.
Text and contact
Short and long text, number, date
With answer checks: lengths, ranges, formats.
Name, email, phone, address, website
Contact details that map straight to CRM fields.
Files, media and booking
File upload
CVs, documents, photos, stored with the response (Starter and up).
Signature
A drawn signature saved with the response (Starter and up).
Video answer
People record a short video reply (Starter and up).
Calendly booking
Book a call inside the assessment, only for the people you choose (Starter and up).
Structure
Statements and welcome screens
Instructions, section breaks and an intro that can route people.
Several questions on one screen
Group questions on a page, or repeat a section (each child, each location).
Scoring and logic
Points per answer
Any answer can add or subtract points.
Several score areas (dimensions)
Score each area of your framework separately and get a total too.
Archetypes and bands
Find the highest or lowest area (with tie handling) or place people in score bands.
Variables and formulas
Numbers, text and yes/no values worked out with maths and complex AND/OR conditions.
Branching
Send people to different questions based on answers or scores, shown on a left-to-right Logic Map.
Write-ups
Paragraphs chosen by a score or answer, so two people never read the same report.
Tags
Label responses automatically (hot lead, needs follow-up) for filters and your CRM.
Saved tests
Store sample answer sets and prove each outcome still works after every edit.
Results people receive
Personalised endings
Different endings by answer or score, or one ending with sections that change per person.
Results chart
Bar, column, donut or progress chart of each score area, with colour bands and a benchmark line.
Branded PDF report
Their ending, write-ups, answers and chart, in the order you choose, with your logo; or a fully custom document.
Emails
Results to the respondent and a notification to you, sent from your own Gmail, Outlook, Zoho, SMTP or domain.
Where the lead goes
Native CRM connections
HubSpot, GoHighLevel and ActiveCampaign contacts with scores in your own fields.
Google Sheets, Zapier, Make, webhooks
Every response with its scores, tags and ending, to any tool.
Results dashboard
Summary, filters by score, ending or tag, partial responses, CSV export, drop-off analytics.
Step-by-step guides: every question type, score areas, results chart and PDF reports. Weighing options? See how MarketKloud compares.
Try it with your own framework
Free forever plan, no card. Or send us your framework (a doc, slides, even a whiteboard photo) and we'll build your first assessment for you, free.