MarketKloud vs ScoreApp
ScoreApp is built around "scorecard marketing": a quiz-style scorecard with its own landing page, made to grow an email list. MarketKloud is an assessment builder for coaches, consultants and trainers. Here's how they differ, including where ScoreApp is the better pick.
The short answer
Both build scored assessments that turn into leads. Pick ScoreApp if you mainly want a scorecard and a hosted landing page for list growth, set up quickly. Pick MarketKloud if your assessment is your framework, with several score areas, branching, formulas and a report that reads differently for each person, and you want every lead in your CRM with its scores.
Side by side
| MarketKloud | ScoreApp | |
|---|---|---|
| Built for | Coaches, consultants and trainers turning their own framework into a diagnostic | Scorecard marketing: lead-generation quizzes for experts and businesses |
| Landing pages | Welcome screen inside the assessment; embed it on your own site (6 embed styles) or share the link | A landing page builder is part of the product |
| Scoring | Points per answer, several score areas plus a total, archetypes, bands, variables and formulas | Category scoring and overall score; check their docs for formula support |
| Logic | Branching on answers or scores, Logic Map, rule order, saved tests that check each outcome | Check their docs for branching depth |
| Question types | Choice, rating, NPS, opinion scale, ranking, matrix, file upload, signature, video, Calendly booking | Check which question types you need are supported |
| Personal report | Personalised endings, write-ups chosen by score, results chart and a branded PDF | Results page and report per respondent |
| CRM | Native HubSpot, GoHighLevel and ActiveCampaign, plus Google Sheets, Zapier, Make and webhooks | Integrations and Zapier; check for your CRM |
| Emails | Sent from your own Gmail, Outlook, Zoho, SMTP or domain | Check their email options |
| Free plan | Free forever, 20 responses a month, unlimited assessments, PDF included (MarketKloud-branded) | See their pricing page |
About ScoreApp: products change, so check their current features and prices on their own site. Something here out of date? Tell us at hello@marketkloud.com and we'll fix it.
Which one should you choose?
Choose ScoreApp if…
- You want a hosted landing page built in the same tool.
- Your scorecard is simple and the goal is list growth.
- You follow the scorecard-marketing method and want its community and training.
Choose MarketKloud if…
- Your framework has several areas and you need a score for each, plus archetypes or bands.
- You need branching, formulas or write-ups that change the report per person.
- You want file uploads, signatures, video answers, matrix questions or a Calendly booking inside the assessment.
- You want leads in HubSpot, GoHighLevel or ActiveCampaign with their scores, and emails sent from your own address.
- You'd like us to build your first assessment from your framework, free.
See every question type and scoring feature on Question types & scoring, or prices on Pricing.
Questions
Is MarketKloud a ScoreApp alternative?
Yes. Both build scored assessments that capture leads. MarketKloud goes further on scoring (several score areas, archetypes, formulas), branching and per-person PDF reports, and connects natively to HubSpot, GoHighLevel and ActiveCampaign. ScoreApp includes a landing page builder, which MarketKloud doesn't.
Can I move a ScoreApp scorecard to MarketKloud?
Yes. Send your questions and scoring to hello@marketkloud.com and we'll build your first assessment for you, free.
Does MarketKloud have a free plan?
Yes: free forever with no card, unlimited assessments and 20 responses a month. Paid plans start at $45 a month, with a 14-day free trial.
Try it with your own framework
Free forever plan, no card. Or send us your framework (a doc, slides, even a whiteboard photo) and we'll build your first assessment for you, free.