MarketKloud vs Typeform
Typeform is a general-purpose form and survey builder, known for its polished one-question-at-a-time design and a very large integration library. MarketKloud is an assessment builder for coaches, consultants and trainers. Here's how they differ, including where Typeform is the better pick.
The short answer
Both show one question at a time and both can score answers. Pick Typeform if you need a general form tool for many jobs across a team, with the widest set of integrations. Pick MarketKloud if the assessment is your framework: a score for each area, archetypes or bands, a result and PDF report that read differently for each person, and every respondent arriving in your CRM as a scored lead.
Side by side
| MarketKloud | Typeform | |
|---|---|---|
| Built for | Scored assessments for coaches, consultants and trainers; also surveys, quizzes and intake forms | Forms, surveys and quizzes of every kind, for any team |
| Scoring | Points per answer, several score areas plus a total, archetypes (highest area, with tie handling), bands, variables and formulas | Scoring and outcome quizzes with its calculator; check their docs for several separate score areas |
| Logic | Branching on answers or scores, left-to-right Logic Map, rule order, saved tests that check each outcome | Logic jumps and branching |
| Personal result | Personalised endings, write-ups chosen by score, results chart of each area | Different endings by answer or score |
| PDF report for the respondent | Built in: branded PDF with their ending, write-ups, answers and chart | Check their docs; often done with a separate document tool |
| Question types | Choice, rating, NPS, opinion scale, ranking, matrix, file upload, signature, video answer, Calendly booking | A broad set, including file upload, ranking, matrix and payments |
| Design | Themes, your logo, fonts and colours, four layouts, your own domain on Business | Its signature strength: highly polished design |
| CRM | Native HubSpot, GoHighLevel and ActiveCampaign with scores in your own fields, plus Google Sheets, Zapier, Make and webhooks | A very large integration library, including HubSpot |
| Emails | Results to the respondent sent from your own Gmail, Outlook, Zoho, SMTP or domain | Check their email options |
| Free plan | Free forever, 20 responses a month, unlimited assessments, PDF included (MarketKloud-branded) | See their pricing page |
About Typeform: products change, so check their current features and prices on their own site. Something here out of date? Tell us at hello@marketkloud.com and we'll fix it.
Which one should you choose?
Choose Typeform if…
- You need one form tool for many jobs across a team: surveys, registrations, payments, feedback.
- Design polish and brand recognition matter most.
- You need a built-in connection to an app like Salesforce. MarketKloud connects to it only through Zapier or Make.
Choose MarketKloud if…
- Your framework has several areas and each needs its own score, plus archetypes or bands.
- Each person should get a result and a branded PDF report written for them, without a separate document tool.
- You want to test that every outcome still works after you edit the logic.
- You want leads in HubSpot, GoHighLevel or ActiveCampaign with their scores, and results emailed from your own address.
- You'd like us to build your first assessment from your framework, free.
See every question type and scoring feature on Question types & scoring, or prices on Pricing.
Questions
Is MarketKloud a Typeform alternative?
For scored assessments, yes. Both show one question at a time, but MarketKloud is built for assessments: several score areas, archetypes and bands, personalised write-ups, a results chart and a branded PDF report for every respondent, with leads sent to your CRM with their scores. For general forms across a team, Typeform is the broader tool.
Can I move my Typeform quiz to MarketKloud?
Yes. Send us your questions and scoring at hello@marketkloud.com and we'll build your first assessment for you, free.
Does MarketKloud look like Typeform?
It can: the Conversational layout shows one question at a time. There are also Full Page, Editorial and Centered Card layouts, with your own logo, fonts and colours.
Try it with your own framework
Free forever plan, no card. Or send us your framework (a doc, slides, even a whiteboard photo) and we'll build your first assessment for you, free.