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Choose which answer goes into which CRM field

Field mapping for HubSpot, GoHighLevel and ActiveCampaign, plus tags, notes and what happens when something fails.

1 min read

Where to find it: IntegrationsAppsCRMField mapping

MarketKloud fills in the mapping from your question types: an Email question goes to the email field, a Full Name to first and last name, and so on. Change any row in Field mapping:

  • Standard fields are the CRM's built-in ones: email, phone, first name, company…
  • Custom fields from your CRM are listed too.
  • A hidden field can fill a CRM field, e.g. lead_source from the link.

When something can't be sent

  • Waiting: the CRM was briefly unavailable. It will retry automatically.
  • Couldn't: the CRM refused this one response (e.g. no email given). The reason is shown. Fix the mapping if needed, then use Send now.
  • A tag or note that fails is shown as a warning. The contact itself was still saved.

Learn it from a real example

Complete step-by-step builds: assessments, quizzes, lead funnels and more.

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