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Rating, NPS, opinion scale, ranking and matrix

Measure how people feel, and compare many things on the same scale.

1 min read

Where to find it: ContentQuestion settings

TypeWhat people doSettings
RatingTap a starMin and Max
NPSPick 0 to 10Ready to use: the standard 0-10 scale
Opinion ScalePick a number on a labelled scaleMin, Max, Left Label, Right Label
RankingDrag options into orderThe options to rank
MatrixRate several rows on the same columnsRows and Columns

Using scale answers in logic

Ratings, NPS and opinion scales are numbers. Branch on them with is greater than, is less than or is between, e.g. send everyone who gives 0-6 on NPS to a What went wrong? question. You can also turn them into points.

Matrix questions

Use a matrix when many items share the same answer scale, like rating six services from Poor to Excellent. Results show each row separately.

Learn it from a real example

Complete step-by-step builds: assessments, quizzes, lead funnels and more.

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